Are you looking for a solution to pass the fourth coming marketing examination. Are you finding it so hard to get marketing  examination, here is the way you can follow to get your exam.

How to pass marketing 2024? Complete guide

  • What is marketing course? It the study of business, financial affairs researches and Consumer behavior.       Now, marketing is the ability of promoting and selling products or services such as market research and advertising. Examples of marketing are:   
  • social media- such as television, radio, magazine, Facebook, WhatsApp, Twitter, we chat and GSM.
  • E – mail marketing – Electronic mail, e.g Gmail, yahoo mail, Hotmail
  • Inbound marketing – search engine optimization ( SEO), Ebook, viral video, Topical blogs, Web-based seminars (Webinars).
  • Targeted ads – for example an advertiser might schedule their social media ads during the evening hours.

Description of marketing

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. It also involve chain distribution channel such as:-

Manufacturer/ producer —> wholesalers—> retailers—> consumer

Manufacturer—> agent—> wholesalers—> retailers—> consumer

A distribution channel is the network of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end …

Marketing is an integral part of business, and with the cutthroat competition that exists in the business world, marketing has the power to make or break a venture.

Marketing involves a slew of steps. 

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Importance of marketing

  1. It increases the brand awareness.
  2. It increases the yield of productivity.
  3. Availability of goods and services
  4. Consumer satisfaction
  5. It helps in creating and maintaining demand, relevance, reputation, competition, etc.
  6. It also improves decision –  making.
  7. It increases our profit and growth of our business.
  8. It also build relationships between the producer and the buyers.
  9. It also acquire and retain customers, and enhance engagement.
  10. Help to adapt.

Advantages of marketing

  1. Marketing Accelerates Other Activities:  Because of marketing so many other activities such as banking, transport, insurance, warehousing, etc. get a boost as they are needed more to help in the marketing process.
  2. It Provides Gainful Employment Opportunities.
  3. It also provide maximum satisfactions
  4. It helps in stabilizing economic development.
  5. It raises the standard of living.
  6. It increases the national income
  7. Marketing Helps in Optimal Utilization of Resources.
  8. It widens the market.
  9. It also promote your business
  10. It is beneficial to Consumer’s.
  11. It offers carrier or job opportunity.
  12. Necessary and worthwhile for service firms
  13. It is important to business organization.
  14. It promote to the interest of others.
  15. It increases the yield of productivity or brand.

Effect of marketing

  • It introduces the business to public.
  • It helps to establish your brand reputation and provides the engagement that results in long-term customer relationships.
  • it can increase the impact of your marketing by creating brand ambassadors from satisfied customers.
  • It enables us to know Consumer better….
  • improves communication at all stages of the buying process. …

Disadvantages of marketing

  • Some at times marketing could be cost and therefore runout of profits, especially for small business.
  • Time and Effort May Not Yield a Return.
  • Costs of Marketing: This is the expenses that a company makes inorder to market or sell it’s products and develop and promote it’s brand. These expenses include the salaries of all sales and marketing employees, the dollars spent on marketing campaigns (sponsorships, trade shows, display ads, etc.), and any platforms or tools to support marketing and sales activities. These marketing costs or expenses include expenses incurred to change the title of goods, promotion of goods, inventory costs, distribution of goods etc.
  • High competition of market
  • Negative Feedback and Comments: With the rise of social media and online platforms, negative comments and feedback about a brand or its products/services can spread quickly.
  • Privacy Concerns
  • Potential for Information Overload: A risk of information overload. Consumers may become overwhelmed and disengaged from marketing efforts, leading to a decline in their effectiveness.

Tips to pass marketing

  • Avoid Distractions: Distraction is one of major problem that people have today, by that they will loose their possession
  • Creation of times table
  • Make sure that you read up to some hours.
  • Don’t be a lazy person: some people got tired when they want to read their books, such can’t make their exam if there want to.
  • Avoid discouragement
  • Be transparent…
  • Make researches…
  • Always Work with your teachers and friends: when you work with your teachers and friends anything that you know or understand that you teacher will correct you even teach you more
  • Applying marketing theory to real-life examples
  • Read the Questions. Make sure you read the questions carefully, especially if there is a case study involved or a small preamble…
  • Try to solve your problems
  • Use the Space Wisely
  • Complete the Study Guide
  • Check the Syllabus
  • Take Notes During Class Sessions
  • Always organize yourself

Conclusion of marketing

Marketing is about delivering value and benefits, creating products and services that will meet the needs and wants of customers (perhaps even delighting them) at a price they are willing to pay and in places where they are willing to buy them.If you can be able to carry out this and follow the directions of this article, this is how to pass marketing examination.


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